I have a client in Maine who provides tutoring services to student writers. There are many writing tutors in Maine. When new client prospects call, she has to sell them on why she is a better tutor than her competition. This is difficult to do on the phone. She offers references, lists her credentials, and tries to be good natured, but so do all her competitors, many of whom have equally impressive credentials. The other day, she told me “Every client who sees my website hires me.” They love what they see. It is a better website than her competitors. It conveys a positive attitude. It is very well organized. It answers all their questions. It offers Post articles from which the client can begin to learn immediately. Like it or not, believe it or not, these days, every new client will check out your website and that might be their first big impression of you and your service or product. They might even check it out initially on their tablet or phone. You can’t afford to fool around with amateur productions any more. If you do not have a state of the art website, there is a very good chance you are losing customers as we speak. Why would you do that?

Advertising is essential to success, and the most potent and common and important form of advertising in the year 2015 is your website. Yes, doing it right costs money. But when you buy tools to make your product the best it can be, then purchase bad quality advertising, you are not taking your effort or your business seriously. Website Marketing is just as important as the product. If you have ever taken a class or a seminar teaching you how to be a salesperson, you know that the most important moment in sales is “closing the deal.” The customers is looking for the right amount of information. When they have that, then they wait for you to suggest their next move, which should be to make an appointment. Your website design should be an organized tour through the most important information, decorated with excellent photography that gives the customer a good feeling, then it should offer them the next step and a way to take that step.

by Mark Saintonge of Portland Oregon

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