Everything starts with a professional website design. Everyone will eventually land there, and that is where you hope to close the deal. The next question is “how do I attract people to visit my website?” The best answer in 2017 is to create video marketing content…on a regular basis.
At AquaJazz, we’re expanding our video production for our own marketing and for clients. I believe this is the most important marketing strategy I will adopt this year. I certainly hope that over the years people do not forget how to read. But the fact is, most internet users, including me, look for videos to answer their questions. My brother uses them to remodel his jeep. I use them to learn software. A client is using one of our videos to sell architectural house plans on his website. Large companies spend as much as 30% of their marketing budget just to produce video content for a wide variety of venues. The statistics support this trend as a smart decision for any sized business. Here are some good reasons why.
Statistics About Video Marketing
- Video in an email leads to 300% increase in click through rates.
- Video on a landing page increases can increase conversion by 80%.
- Videos make customers 64% more likely to make a purchase.
- 65% of executives always visit your website to learn about your business.
- 39% of executives contact a business after viewing a good video.
- 92% of mobile video consumers share videos with others.
- 1/3 of all online activity is spent watching videos.
- 80% of users recall a video ad viewed in the past 30 days.
- A web user is exposed to an average of 32 videos per month.
- Mid sized business usually devotes 32% of a marketing budget to video.
- 5% of viewers will stop watching a video after 1 minute.
- 60% of viewers will stop watching a video after 2 minutes.
- 75% of YouTube users watch YouTube while watching TV.
- Visual content is 40X more likely to be shared on social media.
- Articles with imagery get twice as much social sharing.
- YouTube accounts for 2/3rds of video watched across devices.
- 48% of emails are opened on a smartphone.
Intentional Design of Video Marketing
Sure, you can publish selfies all week, but that won’t bring too many customers. An effective video will be designed and planned ahead to some degree, then some professional time spent editing and giving the video a storyline and a message. Viewers want to be entertained or well informed or both. Then they will buy what you are selling.
A video does not have to be very long to be effective. 60 percent of viewers say that after 2 minutes, they tend to move on. Two minutes can be plenty of information if the video is well planned and produced to focus on your objective.
A video can be structured as an interview, then embellished with graphics that support the message. A video might animate some statistical information to stimulate the viewer and persuade them toward your point of view. Some videos just portray more visual details of physical product, like video of interiors for real estate listings.
Video production does not have to be complicated or expensive to make a difference in your business, but it does require thought and intentional messaging. We often outline a video with a storyboard, or by writing a script. During production, we deviate and get creative, but we knew our goal from the beginning, and that makes a better video.