Definition of SEO
SEO stands for “Search Engine Optimization.” It is a buzz phrase for the process involved in making a website easy to find for search engines and making the website rise in ranking in the search results when someone types a particular phrase into the search engine. The most important thing to determine is what key words or phrase will someone type into Google to find information just like yours.
Anywhere from 300 to 300,000 websites might be competing for that same key word. To rise above them, you have to offer them the best information for that topic. You have to include that search phrase in several places across your website. The best place to put that phrase is in headers and titles. But it is also important to include it in all the text of all your information, and your information should continue to grow.
What Google Sees
A search engine only sees and considers the words in your website. The images won’t help you, with one exception; if you name your image files with relevant search phrases, you might appear in “image searches” which will then link back to your website. So that can help too.
If most of your customers are going to be local to you, then don’t target the entire country or the world. Include your location in your text. Let the search engines know where you are located. Embrace your location. If you want to go national, leave out your specific location and emphasize your country. If you want to go global, leave off the location altogether, but be aware that the larger the region you are targeting, the larger the competition for that search phrase.
How to use the Tag.
When you use a key search phrase in a Post or Blog Article, consider also applying Tag Phrases to that article that match the search phrases you included in the article. If the phrase is not in the article, using it for a Tag will not help you. Search engines like Google have gotten very good at discriminating between well written information and bogus ramblings with too many occurrences of the same phrase. Write well, write often, and write a lot.
The Journal is your SEO Power Factor
These tips are your best strategy for achieving high search rankings. Your website design should include a journal, or blog, to give you the tools to grow and improve your SEO. Your blog is your SEO power factory. Nurture it, grow it, be helpful and informative in all you write. The basic rules of good SEO are pretty simple to understand. However, putting them into practice requires a good writer and a lot of good writing.
Guidelines for Optimal SEO in Website Design
- Include your primary key word in page titles.
- Use key words in your writings.
- Use key words properly, not excessively.
- Write more and more content relevant to your field.
- Link to other websites with relevant content.
- Include relevant content of every media you can.
- Use only perfect grammar and clear language.
- Write a relevant meta description.
- Making sure your website is properly compatible in mobile devices.
- Build pages that load fairly quickly.
If you follow these guidelines, with all the regular effort it requires, your website will rise in the search rankings over time.