First of all, it is not free. The free trial is limited in functions and designed to make you want to pay the fee and get more tools. The cost is similar to a shared hosting service. Weebly, Squarespace, Wix, they are hosting companies. The difference between them and other hosting companies is that customers must use a website builder tool to build websites. Godaddy has a website builder too while also offering shared and dedicated hosting alternatives. Eventually, more hosting companies will provide website builders.
Here is a chart comparing the features of the top six companies:
Not all templates on website builders are fully compatible with mobile devices, and I find that the choices for templates are usually limited, and these themes have limited features too. There is a good chance that many other websites look a lot like yours. You will often get halfway into designing a website to find that a design feature that you wanted doesn’t exist in that template, and there isn’t much you can do about it. If you ever want to move your website from one of these site building hosts to another hosting company, it is not going to be as easy as it would if you had built your website with your own customer WordPress installation and a top of the line theme.
The real question is this? Do you want to build your website yourself, or hire someone else to help you?
You can also hire a website designer with experience in marketing design, information presentation and copy writing to build a better website for you than you could alone. A good designer doesn’t need a builder tool. He/she will have his own custom collection of tools and his own set of standards for how a website should behave. A good website designer can offer you many features that you won’t be offered on a builder tool and help you with photography and copy writing and overall presentation.
If you are a business, you must have a website. Websites are the primary form of advertisement on planet Earth in 2016. It should be important to you that your website is as good or better than your competitors. It will make a difference. It is hard to achieve the quality you deserve if you have no experience building websites. The way the information is presented is important. Can you write marketing copy well? Can you make interesting graphic representations of your information? Do you know what people expect to see on a website?
If you can reach your goals on your own, that’s good. If you want help, hire a website designer who can write market copy and design information and knows the rest of the online marketing world, and work together. You will get a better product with better ideas and land more customers.