When a website is “responsive”, it means that it passes particular tests that make it work well on a mobile device like a smartphone or small tablet. Here are some enlightening statistics that illustrate the environment and suggest why you need your website to be responsive.

1. 15 percent of all websites look good on a smart phone or tablet. (not good)
2. 42% of American adults own a tablet computer.
3. As of May 2013, 34% of cell internet users go online mostly using their phones.
4. Decide whether to visit a business, 30% have used their phone to do this in the past 30 days.
5. Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.
6. 78% of smartphone users access a retail site via a mobile app.
7. People now spend 2.8 hours using a mobile device, while only 2.4 hours on a computer.
8. Vertical viewing accounts for 29% of view time, up from 5% in 2010.
9. Gartner Says: by 2018, More than 50 percent will use a tablet or smart phone FIRST for online activities.

A recent announcement from Google made the news. Soon, if your website does not pass certain technical tests for “responsiveness” on mobile devices, it will rank lower in searches. All websites designed by AquaJazz qualify as responsive as a rule. I see the need everywhere I look in Portland Oregon. People are out doors a lot, and using their cell phones on the street and in restaurants and stores. This one reason is good enough to make the investment for the sake of your business.

So how do you know if your website is responsive to mobile devices? You could run it through the Google Mobile-Friendly Test: If the result is a big analysis chart, you have work to do.


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